¿Habla Español? If not, you might feel inspired by this Spanish company to learn some! Desigual is a fashion forward, trend-setting and innovative company that combines vibrant colours, geometric prints, and edgy styles together for men, women and children's wear. To add to the appeal, Desigual stores are located in some of the trendiest and lovely areas on major cosmopolitan cities, such that you can add it to your latte on a Saturday shopping trip.
Desigual recently caught my eye not only because I love their styles (suiting my harem meets bohemian chic style), but also for their interactive events being held recently. Public Displays of Affection ain't seen nothing yet! This year, Desigual has launched Kisstour '10.
Mission:
"The Kisstour will work it's way around Europe inviting everyone to kiss whoever they want, for whatever reasons they fancy."
In my opinion, this idea is brilliant. Coming complete with a mini-site, a Kisstour soundtrack and Facebook group, Paris, Berlin, London and Madrid have been given a forum to kiss whomever they want in a documented, wild block party held in each city. Who wouldn't want to go to this event? With nothing to lose, and the logistics of a concert, it's innovative, it's fresh, it's modern, and beyond intimate; while boasting and driving visits to Desigual's site and stores.
Would I go to a Kisstour event? Aboslutely. After all, we all need a little lovin' ...
xx
(image taken from Desigual Homepage: www.desigual.com)
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