For the last 6 months of being on Twitter, I didn't really know the purpose of it. Who cares what I'm thinking? No one cared before this... why would they care now? What does it matter to others which coffee shop I am at, which book I am reading, or what I am currently lusting after? (boys, clothes and boots included)
So this week, I committed myself to learning all about Twitter - a little birdie (no pun intended) told me that Twitter is powerful. Really? 140 characters which make me feel like a mime in a real box, and I'm supposed to feel empowered.
Oh how my thoughts have changed. Committed to learning about protocol, hashtags and etiquette, I have realized that not only is Twitter a brilliant way for people to find common ground, but it also allows people to connect. And when I say connect, I mean to say that "Spanish Pick Up Lines" is now following me on Twitter and I have never felt better (who wouldn't need spanish pick up lines at some point in their life? Flattery at it's finest!)
In learning more about hashtags, developing my custom background (which provides, by the way, a great form of expression meets productivity meets procrastination), I not only developed a page that was truly me, but also found other people like me. Like Huffington Post (my new source of daily candy) and online marketing experts (hello Mashable.. I heart you and we've never met!)
It got me thinking, what is it about Twitter that works for businesses? Then it dawned on me.. it allows for people to be a witness to other people's corporate lives. It's like a spouse I never had. I can connect with anyone in the world who follow the same trends, same people or just browse my page. People whose lives I can affect. People whose beings are impacted by mine. And if they unfollow me, I just might go through the same stages as someone enduring a difficult break-up would. I hope I will have enough remaining supporters to ... well.. support me through it.
Did you know Judy Shapiro is my new bff?
(oh i should totally tweet that)
www.twitter.com/prikaliandasani
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