Friday, November 12, 2010

K4K Intro


After much discussion about our event planning project in school, we have finally decided on what seems to be a viable and applicable idea: K4K. What does it stand for? Kids for Kids – in fact, maybe I should describe it as K4K4K (Kids For Kids For Kids – not a typo!)

Essentially, the premise is to host an event done by kids (us … well young adults, but YA4K just doesn’t sound right from a marketing perspective), for kids, doing the event for other kids. I know – layers of complexity are too much for a Friday. So let me break it down for you a little bit:
Unfortunately in the world, there are kids who are sick. Fortunately, there are foundations and charities that like to help them. Unfortunately, they often remain isolated from the rest of the world… and so do their families. Fortunately however, people do care they just don’t know how to show it. Unfortunately, these kids are terminally ill and may never have a chance to realize all of their dreams. Fortunately, there is the Children’s Wish Foundation.

The Children’s Wish Foundation is an organization that sponsors a terminally ill child’s dream – no matter how big, small, expensive or not feasible it is. I have spoken to them before and their heart is definitely in the right place. That being said, we want to help.

And so the plot begins and the project is underway. So far, the group is super positive about it, the event should be fun and it is (more importantly) feasible. The basic concept to date is to host a Winter Wonderland in which kids and their families will be invited to attend and participate in a type of arts, crafts and fun trade show. Moving from booth to booth, kids will be able to enjoy an afternoon of pre-planned activities with their peers, with all proceeds going to the Children’s Wish Foundation.

And what better time of the year to do it? Holiday themed music, décor and inspiration will be all around and ensure that spirits are high and worries are low. Looking for sponsors will help to create a budget and with 20 strong willed, and kind hearted event planners looking after the event it will be challenging but I am positive that we will come together to make it work.
I also loved that the biggest discussion of this project was the debate of when to host the event: Saturday vs. Sunday.

We like simplicity with a twist of creativity.

(Children's Wish Foundation logo taken from:
http://www.faithfulpromise.com/Childrens-Wish-Foundation_c_108.html)

No comments:

Post a Comment